Wow! What a year it's been. On this coronaversary I'm reflecting on the last week in the gym in March 2020 just before everything #shutdown.
A year ago today I blogged about strategies to help us stay sane amidst the chaos. Sometimes the blog is more for me than it is for you:)
Things were changing RAPIDLY that week and I was trying to make the best decisions for your safety and the sustainability of the gym. It was not easy being the #bosslady and I was relying on daily exercise to keep me sane amidst the chaos. As Meg often says, exercise keeps the crazy out. A year ago this week we all needed to keep the crazy out!
So, on this #transformationtuesday I'm exploring the transformation of the gym and our business. How has the coronavirus pandemic impacted us?
On paper, the "left-brain" business metrics are dismal.
During the past year we have lost 15% of our membership.
We have suffered a consistent 30% revenue loss every month since the #shutdown.
When we reopened in May we did so without our full team of in-person coaches. The pandemic impacted our staff and we had to create a new full-time role, Remote Coach, for the 15% of the gym who elected to stick with remote coaching rather than return to the gym.
The "right-brain" business metrics are fantastic!
We created a new business program and pivoted all our members from in person coaching to our remote coaching program.
We created a new staff position to fully support this new business program.
We were able to continue to employ and pay all of our coaches through the #shutdown and reopening. No one lost their job!
37 members stayed with us through remote coaching and reopening and are important and stable members of our community.
We did not have a single case of COVID transmission at the gym.
A year later and there's a shift. People are starting to emerge from their homes and return to the gym. Our members who stuck with us are fitter and healthier than a year ago.
A year later and we are growing. We have restarted our Coach intern program and are excited about the MSU students who are learning how to be a strength and conditioning coaches with us. Keep your eyes open for Mattias and Keegan in class.
A year later and we are stronger both physically and mentally. We have the largest participation in the CrossFit Open ever. We are ready to compete, have fun, and kick up our heels a bit (which we all did, over and over, against the wall for 21.1:)
A year later and we are still hopeful that this will all end soon and we can return to partner workouts, sharing a barbell and playing a great round of musical med balls.
Thank you for being a vital part of our TSCF community! Without you, we would have closed.
Night of the Living Deadlifts - Saturday, Oct 29
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